Yes, fine, but it’s been done.

So: let’s talk about Steak-umms.

I’ve never had one, to my knowledge. Chicken patties and hot dogs were the preferred processed meats of my adolescence. But now Steak-umms are cool again. More than that: They’re “wise”! “Woke”! “Delicious and informative”! All because … a 28-year-old marketer from eastern Pennsylvania uses the brand’s Twitter account to …