Performative hydration has gone too far

How did water get so entangled with "self-care" culture?

Mar 27, 2024

∙ Paid

This is an actual advertisement for mineral water, but still. (Mineragua via Unsplash)

Kelly Stranick, a mid-tier wellness influencer living in New York, begins her day at 6:30 a.m. She then hits the gym, walks her dog, curls her hair … and mixes a picture-perfect glass of rose-colored water.

This water — "sexy water" — is Stranick's calling card. Since …

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