23 Comments
User's avatar
Johnny Sosnowski's avatar

I stared at that Pantone slide for way too long. I had read "online lime" as "orange lime" at first and was like "but it's green"? Really thought it was The Dress all over again.

Expand full comment
Caitlin Dewey's avatar

Lol I am sincerely sorry for that. But in all seriousness -- in what world would "online" be green?? I thought that color was weird, and also electric lime. Electricity is yellow, obviously!!

Expand full comment
Kit's avatar

I think it’s because when you’re shown as “online” there’s usually a green notification to show that

Expand full comment
Johnny Sosnowski's avatar

First thought for me is Matrix green text. Agreed on electricity, though a radiant type of blue is also acceptable to me.

Expand full comment
editrix's avatar

Just delightful! You whisked me back to the days of web-safe colors. My company's website at the time had data charts that looked like the circus had come to town!

Expand full comment
Deborah Carver's avatar

I love an experimental content type. Nice work!

Expand full comment
Ellie Kime's avatar

How did I miss this first time around?!? Loved this!

Expand full comment
Kristoffer's avatar

Lovely post :) It reminded me of Laurel Scwhulst's equal lovely reflection of 10 years of internet colors https://rhizome.org/editorial/2020/jan/06/laurel-schwulsts-decade-in-internet/

Expand full comment
Caitlin Dewey's avatar

Oh, this is so wonderful. Thank you for sending!!

Expand full comment
Kaitlin Bray's avatar

Really enjoyed this format!

Expand full comment
Aris G.'s avatar

Ha! That was clever!

Expand full comment
Crone Life's avatar

Now I want to make one! It's always so refreshing to break out of constraints imposed by a format

Expand full comment
Caitlin Dewey's avatar

Send it to me if you do!! I was surprised how much was possible with free tools. I used Canva, Pixlr and Photo Scissors.

Expand full comment
Crone Life's avatar

Will do!

Expand full comment
Katie Hawkins-Gaar's avatar

This was so fun to read! Love the experimentation!

Expand full comment
M. Louisa Locke's avatar

Well that was fun!

Expand full comment
Ellie G's avatar

Love this!

Expand full comment
Arabelle Sicardi's avatar

I loved this as a beauty and tech writer and present to you a flower for enduring the canva coal mines to create it: 🌸🤝❤️

Expand full comment
Arabelle Sicardi's avatar

Oh also I think you’d enjoy the color series on ssense, my bestie max wrote a banger on terminal green specifically: https://www.ssense.com/en-us/editorial/fashion/color-story-terminal-green/

Expand full comment
JFS's avatar

I think I read somewhere that one reason blue became the dominant color of the internet was because so many early founders and front-end developers (including Zuckerberg) had red-green color blindness. Unlike other color options, blue is easy for them to distinguish.

Expand full comment
Megan's avatar

love it! i definitely think of the beige of an old desktop and the blue of early facebook as the most internety colors. but the old school green text does give nice "hacker voice: i'm in" vibes even if you don't actually see it online these days

Expand full comment
melissa's avatar

i love everything about this!!

Expand full comment
Tom Pendergast's avatar

Love this Caitlin! Very worthwhile experiment.

Expand full comment