22 Comments
Apr 11Liked by Caitlin Dewey

I stared at that Pantone slide for way too long. I had read "online lime" as "orange lime" at first and was like "but it's green"? Really thought it was The Dress all over again.

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author

Lol I am sincerely sorry for that. But in all seriousness -- in what world would "online" be green?? I thought that color was weird, and also electric lime. Electricity is yellow, obviously!!

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I think it’s because when you’re shown as “online” there’s usually a green notification to show that

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Apr 12·edited Apr 12

First thought for me is Matrix green text. Agreed on electricity, though a radiant type of blue is also acceptable to me.

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Apr 11Liked by Caitlin Dewey

Just delightful! You whisked me back to the days of web-safe colors. My company's website at the time had data charts that looked like the circus had come to town!

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I love an experimental content type. Nice work!

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Apr 11Liked by Caitlin Dewey

Lovely post :) It reminded me of Laurel Scwhulst's equal lovely reflection of 10 years of internet colors https://rhizome.org/editorial/2020/jan/06/laurel-schwulsts-decade-in-internet/

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Oh, this is so wonderful. Thank you for sending!!

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Really enjoyed this format!

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Apr 11Liked by Caitlin Dewey

Ha! That was clever!

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Apr 10Liked by Caitlin Dewey

Now I want to make one! It's always so refreshing to break out of constraints imposed by a format

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author

Send it to me if you do!! I was surprised how much was possible with free tools. I used Canva, Pixlr and Photo Scissors.

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Will do!

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This was so fun to read! Love the experimentation!

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Well that was fun!

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Apr 10Liked by Caitlin Dewey

Love this!

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I think I read somewhere that one reason blue became the dominant color of the internet was because so many early founders and front-end developers (including Zuckerberg) had red-green color blindness. Unlike other color options, blue is easy for them to distinguish.

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love it! i definitely think of the beige of an old desktop and the blue of early facebook as the most internety colors. but the old school green text does give nice "hacker voice: i'm in" vibes even if you don't actually see it online these days

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i love everything about this!!

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I loved this as a beauty and tech writer and present to you a flower for enduring the canva coal mines to create it: 🌸🤝❤️

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Oh also I think you’d enjoy the color series on ssense, my bestie max wrote a banger on terminal green specifically: https://www.ssense.com/en-us/editorial/fashion/color-story-terminal-green/

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Love this Caitlin! Very worthwhile experiment.

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