Why does everything online look the same?

Designer & writer Jarrett Fuller on how social media and "design thinking" have flattened the aesthetics of ... just about everything

Airbnb’s bespoke font, the oddly named Cereal Sans (via fontmeme.com)

Have you seen that ubiquitous Instagram reel of the woman pretending to be different fonts? You are the target audience if you, like me, took a single introductory design class in college. In the clip, creator Elle Cordova plays a series of typefaces, adopting a different costume and p…